tortoise (japanese sake brand)

2021   branding / visual identity / package

produce: Taro KUMAGAI (La Jomon)
creative direction / art direction / copywriting / design: Kenji AIHARA (i-ken inc.)
client: champion co.,ltd., watarai honten

“tortoise” is japanese-sake made from japanese-rice “kameno-o” cultivated by Kameji ABE’s great-great-grandchild Koyu ABE.

photo: Haruko MIURA (halkong)

• #branding
• #identity/logo
• #package