design and its aroundings.
2020 branding / visual identity / package
creative direction / art direction / copywriting / design: Kenji AIHARA (i-ken inc.)
client: champion co.,ltd.
“dewa-sanzan no kome” is japanese rice brand, made in three mountains of dewa. three mountains of dewa is sacred ground of “shugendo”.
shugendo; japanese mountain asceticism incorporating shinto and buddhist concepts.
photo: Haruko MIURA (halkong)
dewa-sanzan no kome “haguro”, “gasan” and “yudono” (japanese rice brand)