Kenji AIHARA
design and its aroundings.

dewa-sanzan no kome “haguro”, “gasan” and “yudono” (japanese rice brand)

2020   branding / visual identity / package

creative direction / art direction / copywriting / design: Kenji AIHARA (i-ken inc.)
client: champion co.,ltd.

“dewa-sanzan no kome” is japanese rice brand, made in three mountains of dewa. three mountains of dewa is sacred ground of “shugendo”.
shugendo; japanese mountain asceticism incorporating shinto and buddhist concepts.

photo: Haruko MIURA (halkong)

dewa-sanzan no kome “haguro”, “gasan” and “yudono” (japanese rice brand)