kurasuON (shopping care & local logistics for regional activity)

2017-   service design

concept: Yoshiaki TAKAHASHI (Champion Co.,Ltd.), Kenji AIHARA (i-ken inc. / inukkuma! LLP)
shopping system development: Hiroyuki SHOJI (kumanote. co.,ltd. / inukkuma! LLP)
shopping system design: Yosuke SUGAWARA (kumanote. co.,ltd. / inukkuma! LLP)
project management: Hideaki KUMAGAI (kumanote. co.,ltd. / inukkuma! LLP)
creative direction / service design: Kenji AIHARA (i-ken inc. / inukkuma! LLP)
client: champion co.,Ltd.

Based on a shopping support service that aims to improve the quality of life of vulnerable shoppers, the company has created a symbiosis model that utilizes the local distribution network (local logistics). The company is implementing initiatives based on the SDGs concept of “leaving no one behind” by creating a life worth living for the elderly and others through regional symbiosis, mutual aid, and communication.

Winner the GOOD DESIGN AWARD 2022 [unit 19 / Initiative and activity for regional]
https://www.g-mark.org/award/describe/54509

Yamagata Excellent Design 2021 grand prize winner
https://www.yamagatanodesign.jp/archives/yxdesign/2021

photo: Kohei SHIKAMA (roku), Haruko MIURA (halkong)

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